Araucaria is a law firm specializing in intellectual property and data protection (RGPD/LPD).
After several years spent in one of the largest intellectual property firms in Europe as Senior IP Counsel| CIPP/E, CIPM, Anca Draganescu-Pinawin founded Araucaria with the aim of offering a privileged partnership to its clients. Araucaria’s mission is to protect the business of its customers and help them grow it.
Entrepreneurs and SMEs seek to make the most of the strengths of their business, but tend to always bet on the same growth factors. That said, they omit that the most powerful catalysts for expansion are not always the most obvious. To distinguish yourself from the competition, to open up to the greatest opportunities in coveted markets, you have to activate the assets that others neglect. Intellectual property rights, if they are created and used correctly, will be a value of choice for the company and a guarantee of development and sustainability for the latter. Good governance in terms of data protection has also become necessary for any company that wants to be in the press for its successes and not for a leak of its customers’ data. In the words of Warren Buffett: “It takes 20 years to build a reputation and five minutes to destroy it. If you keep that in mind, you behave differently. »